Apple's iPhone shipments expected to fall 2.1% in 2026

Apple bucks global slump in smartphone shipments and sales - 9to5Mac

Global smartphone shipments collapse (-10% Europe, -8.6% China, -14% India), but Apple is sole major vendor growing: +15% YoY India, 34% EU share. Dominates premium >$600 (51% vs. 40% Samsung) by absorbing price hikes. Market bifurcation: high-end shielded, mass-market bleeding—impacts device strategy and budget decisions.