The Government has removed the 12-minute-per-hour advertisement duration cap for television channels, with the Ministry of Information and Broadcasting notifying the Cable Television Networks (Amendment) Rules, 2026 in the Gazette on August 21.

The Government has removed the 12-minute-per-hour advertisement duration cap for television channels, with the Ministry of Information and Broadcasting notifying the Cable…

The Government has abolished the 12-minute-per-hour cap on television advertisements, as per the Cable Television Networks (Amendment) Rules, 2026 notified on August 21.