Indias gold loan market is emerging as a growth opportunity for financial institutions, with outstanding loans against gold jewellery reaching Rs 3.3 lakh crore by May 2026. Tata Capital, Godrej Capital and Aditya Birla Capital are expanding aggressively as lenders shift toward secured retail credit, driven by rising gold prices, strong demand, regulatory changes and Indias vast household gold holdings.

Gold loans are often layered onto existing liabilities, suggesting they are a conduit for rising household leverage

Aditya Birla Capital Limited announced its strategic expansion into the gold loan business. This new offering will complement its existing retail and MSME lending franchise. The…

Aditya Birla Capital plans to enter the gold loan market, targeting 1,000 branches to expand its lending services.