A viral X post by Pratham has revealed the surprising economics behind his cousins plastic recycling business after a limited-edition Rolex sparked questions about his work. The business reportedly buys waste plastic for around ₹13 per kg, processes it into recycled plastic granules and sells them for ₹80-90 per kg. At about 50 tonnes of monthly production, the business generates roughly ₹40 lakh in monthly sales.