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Apple bucks global slump in smartphone shipments and sales - 9to5Mac

Four Counterpoint Research reports published this week reveal drops in smartphone sales and shipments in India, Latin America, Europe, and...

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9to5mac.comStai leggendo1 g fa

Apple bucks global slump in smartphone shipments and sales - 9to5Mac

Global smartphone shipments collapse (-10% Europe, -8.6% China, -14% India), but Apple is sole major vendor growing: +15% YoY India, 34% EU share. Dominates premium >$600 (51% vs. 40% Samsung) by absorbing price hikes. Market bifurcation: high-end shielded, mass-market bleeding—impacts device strategy and budget decisions.

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newsbytesapp.com2 g fa

Budget smartphone shipments fall sharply as 'RAMpocalypse' hits India

India's Q2 shipments fell 11.1% YoY as AI chip demand squeezed budget segment; Chinese brands lost 10-14% each. Data center RAM demand reshapes emerging markets: affordability now competes on financing, not hardware margins—a structural strategic shift.

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giovedì 20 agosto 2026·newsbytesapp.com
Budget smartphone shipments fall sharply as 'RAMpocalypse' hits India
Chinese smartphone brands, once dominant in India's budget segment, are losing market share as Samsung and Apple capitalize on the world's second-largest smartphone market.
giovedì 20 agosto 2026·9to5mac.com
Apple bucks global slump in smartphone shipments and sales - 9to5Mac
Four Counterpoint Research reports published this week reveal drops in smartphone sales and shipments in India, Latin America, Europe, and...

Apple bucks global slump in smartphone shipments and sales - 9to5Mac

Confronto fonti

Apple bucks global slump in smartphone shipments and sales - 9to5Mac

Budget smartphone shipments fall sharply as 'RAMpocalypse' hits India

Timeline cronologica

Budget smartphone shipments fall sharply as 'RAMpocalypse' hits India

Apple bucks global slump in smartphone shipments and sales - 9to5Mac

Apple shipments expected to decline by 2% in 2026

Apple shipments expected to decline by 2% in 2026

Apple's iPhone shipments expected to fall 2.1% in 2026