"This is not what Neutrogena stands for or who we want to be," said the brand in acknowledging that Panettiere felt unsupported after revealing her struggle with postpartum depression.

Hayden Panettiere's story that Neutrogena sought to drop her under a morality clause exposes how the clauses have not evolved to reflect how public life has changed.

In the wake of the actress’s death, customers are criticizing the company for ending her contract in 2015.

‘We made her feel unsupported during a very difficult time,’ the company admitted