Since Hayden Panettiere’s death at 36 on Aug. 16, fans have been revisiting the actress’s life in public — from her childhood roles and Heroes fame to her candid discussions of addiction, motherhood, and postpartum depression.
One allegation from the final months of her life is now drawing particular outrage.While promoting her 2026 memoir, This Is Me: A Reckoning, Panettiere claimed that Neutrogena tried to end its longtime partnership with her after she publicly discussed experiencing postpartum depression. Her representative prevented the brand from immediately dropping her, she said, but her contract was not renewed the following year.
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Fans are turning their anger into calls for a boycott. A Reddit post targeting Neutrogena has received more than 7,000 upvotes and hundreds of comments, while many other X and TikTok posts accuse the company of punishing Panettiere for speaking candidly about her mental health. Neutrogena’s own social media accounts are also being flooded with comments from people promising to stop buying its products.
