JD Sports sales hit as cost of living crisis sees shoppers shun trainers

JD Sports sales hit as cost of living crisis sees shoppers shun trainers

JD Sports downgrades profit to £700-800M as 3.1% sales fall reflects consumer cost-of-living pressure on discretionary spend. Retail contraction precedent: B2B tech vendors watch buyer budget cycles compress; e-commerce and logistics platforms face margin pressure ahead.