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JD Sports says cost-of-living squeeze hitting sales despite football kit boost

The retail chain said it was downgrading its profit outlook in a ‘tough’ market.

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independent.co.uk3 g fa

JD Sports sales hit as cost of living crisis sees shoppers shun trainers

JD Sports downgrades profit to £700-800M as 3.1% sales fall reflects consumer cost-of-living pressure on discretionary spend. Retail contraction precedent: B2B tech vendors watch buyer budget cycles compress; e-commerce and logistics platforms face margin pressure ahead.

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straitstimes.com3 g fa

JD Sports cuts profit outlook as US sales decline

JD Sports cut FY26/27 profit guidance to £700–800M after Q2 like-for-like sales fell 3.1%, North America -6.8% on weak sentiment. Nike (40%+ revenue) resetting amid promotional pressure signals margin stress and inventory headwinds retailers must navigate.

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Timeline cronologica

giovedì 20 agosto 2026·cityam.com
JD Sports cuts profit forecast as Régis Shultz turnaround slows
JD Sports has slashed its profit target and posted slowing sales, as the turnaround led by chief executive Régis Shultz loses steam.
giovedì 20 agosto 2026·independent.co.uk
JD Sports says cost-of-living squeeze hitting sales despite football kit boost
The retail chain said it was downgrading its profit outlook in a ‘tough’ market.

JD Sports says cost-of-living squeeze hitting sales despite football kit boost

Confronto fonti

JD Sports sales hit as cost of living crisis sees shoppers shun trainers

JD Sports cuts profit outlook as US sales decline

Timeline cronologica

JD Sports cuts profit forecast as Régis Shultz turnaround slows