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The new AI playbook: The rules brands are setting around customer-facing content

While the majority of marketers say they're using AI, many are setting boundaries around use cases for customer-facing content.

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modernretail.co

digiday.com

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modernretail.coStai leggendo16 h fa

The new AI playbook: The rules brands are setting around customer-facing content

Brands (Unilever 30% faster, Hilton +8% ROAS) deploy AI ads, but 49% of consumers see quality loss—guardrails: enhance, not replace, creativity. Use AI for impossible visuals; transparency and voice consistency prevent backlash while scaling campaigns cost-effectively.

originale

digiday.com16 h fa

Creators are moving into brands’ AI search playbooks

Brands hire creators to boost citations in AI chatbot results; agencies track LLM visibility as new marketing metric. For tech companies, this reflects AI search replacing Google as primary discovery channel, forcing budget reallocation to creator partnerships.

Timeline cronologica

giovedì 20 agosto 2026·modernretail.co
The new AI playbook: The rules brands are setting around customer-facing content
While the majority of marketers say they're using AI, many are setting boundaries around use cases for customer-facing content.
giovedì 20 agosto 2026·digiday.com
Creators are moving into brands’ AI search playbooks
Brands are adding creators to their AI search strategies as marketers look for new ways to influence what chatbots say about them.