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Giants' Franchise Value Hits $12 Billion, Third-Highest in the NFL, Per New Report
Despite missing the playoffs, Big Blue's value has tripled since 2020—proof that market size, not win totals, drives what NFL teams are worth.
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sportico.com
NFL Team Values 2026: Cowboys Lead at $15.5B, Average Up 31%
The 32 NFL teams are worth a combined $299 billion, and the 31% one-year gain is the biggest since Sportico launched its NFL valuations in 2020.
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How the Dallas Cowboys Became a $15.5 Billion NFL Team
The Cowboys are the world's most valuable sports franchise, worth $15.5 billion—more than 100x what owner Jerry Jones paid for the team in 1989.
