Universities bet big on content creator as a major but critics have concerns

Jump to contentThank you for registeringPlease refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged inAllNewsSportCultureLifestyle(Getty/iStock)Arizona State University has launched a new bachelor's degree in content creation through its Walter Cronkite School of Journalism and Mass Communication. Multiple universities across the United States are introducing content creation majors and minors to remain competitive as overall college enrollment shrinks. Industry analysts project U.S. social media creator earnings will top $20 billion this year, though competition remains intense and individual earnings vary widely. Supporters and content creators note that these programs teach transferable skills in marketing, media production, and brand negotiation. Critics and experts question the financial return on investment for such specialized degrees given high college tuition costs. In fullUniversities are offering ‘influencer’ degrees through journalism schools. Reactions have been mixedMore bulletinsThank you for registeringPlease refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in

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