Arizona State’s content creation degree asks students to grow an audience to graduate. Its own careers page never says the word influencer.
The programme sits inside the Walter Cronkite School of Journalism and Mass Communication. The first cohort enrols this autumn.
The Associated Press reported the launch and the backlash on 14 August. Kaitlyn Huamani, who covers social media and internet culture, wrote it.
ASU declined an interview request about the new degree.
The university’s own documents do not agree
The degree was created by a Senate motion. Motion 2026-076 passed after readings on 2 and 30 March.
Arizona State launches 'content creation' major for influencers — within its journalism school | Fortune
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It's not the first degree of its kind.
Arizona State has a degree for that. According to the description of the “Content Creation” program: > The Bachelor of Arts…
Arizona State University has launched a new bachelor's degree in content creation
Arizona State University has launched a new bachelor's degree in content creation. The new major has sparked considerable…
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