Jayden Daniels has taken action against LSU by issuing a cease-and-desist letter related to his name, image, and likeness. The controversy ignited when his old jersey number was reassigned to another athlete, leading Daniels' family to voice feelings of disappointment and disrespect over the decision. With a lucrative rookie contract and impressive NIL valuation, Daniels' chances for financial growth hinge on his performance in the NFL.

An attorney for Daniels filed a cease and desist letter to LSU saying it cannot use his name, image and likeness.

A representative for Washington Commanders quarterback Jayden Daniels has told LSU it can no longer use the 2023 Heisman Trophy winner’s name, image and likeness

After LSU gave Jayden Daniels's number to DJ Pickett, the former Tigers quarterback sent it a cease-and-desist letter over using his NIL.