WhatsApp has begun rolling out a new optional "Scam Alert" feature, which uses a local machine learning model to warn users when scammers are targeting them.

WhatsApp unveils Scam Alert, an optional feature that uses an on-device machine learning model to flag suspicious messages from non-contacts.

WhatsApp is committed to helping people stay safe while protecting the privacy of their messages. As scam tactics evolve — from impersonation to social engineering to AI-generated…