Why your brain keeps making the same decisions – even when better options exist

Why do we keep making the same choices even when better options are available? Researchers found that simply repeating a decision can reshape what we prefer, causing familiar choices to feel better than alternatives. Instead of weighing every option from scratch, the brain often remembers what it chose before and repeats it. That shortcut may help explain many everyday habits and seemingly irrational decisions.

Raccontata dasciencedaily.com