Apple is reportedly discussing new multiyear deals with news publishers. These agreements would grant the iPhone maker access to their content for Siri. The proposed deals involve variable compensation based on content usage. Apple is preparing a major AI upgrade for its Siri voice assistant.

Apple is in talks to pay publishers over $100 million to license content for Siri, as the company bids to make its AI assistant genuinely

The WSJ Journal reports that Apple has been pursuing content deals worth up to nine figures to improve Siri AI’s access to current news and information.