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Storia in 4 fonti
515 Seiten Nutzerdaten: Was die McDonald’s-App wirklich über Konsumenten weiß
Ein Journalist fordert seine Daten aus dem Treueprogramm an. Das Dokument zeigt detailliert, wie Algorithmen das künftige Kaufverhalten präzise vorhersagen.
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wired.com
McDonald’s Built a 515-Page Dossier on Me. It Says I’ll Never Stop Eating There
I requested a copy of my data from McDonald’s loyalty program and received an extensive, personalized report that algorithmically predicts my next purchase.
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theverge.com
How big is your McDonald’s file?
McDonald’s reportedly responded to a data request from Wired’s Reece Rogers with a 515-page file detailing his loyalty program data, like transactions and loyalty points. The…
