Posted Aug 12, 2026 at 2:03 PM UTCSExternal LinkHow big is your McDonald’s file?McDonald’s reportedly responded to a data request from Wired’s Reece Rogers with a 515-page file detailing his loyalty program data, like transactions and loyalty points. The company used that data to algorithmically predict Rogers’s next order, how much he would spend, and how likely he was to keep ordering from McDonald’s.Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.Stevie Bonifield
How big is your McDonald’s file?
McDonald’s reportedly responded to a data request from Wired’s Reece Rogers with a 515-page file detailing his loyalty program data, like transactions and loyalty points. The company used that data to algorithmically predict Rogers’s next order, how much he would spend, and how likely he was to keep ordering from McDonald’s. [Link: McDonald’s Built a 515-Page Dossier on Me. It Says I’ll Never Stop Eating There | https://www.wired.com/story/mcdonalds-built-a-515-page-dossier-on-me-it-says-ill-never-leave/ | WIRED]
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