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How big is your McDonald’s file?
McDonald’s reportedly responded to a data request from Wired’s Reece Rogers with a 515-page file detailing his loyalty program data, like transactions and loyalty points. The company used that data to algorithmically predict Rogers’s next order, how much he would spend, and how likely he was to keep ordering from McDonald’s. [Link: McDonald’s Built a 515-Page Dossier on Me. It Says I’ll Never Stop Eating There | https://www.wired.com/story/mcdonalds-built-a-515-page-dossier-on-me-it-says-ill-never-leave/ | WIRED]
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wired.com
McDonald’s Built a 515-Page Dossier on Me. It Says I’ll Never Stop Eating There
I requested a copy of my data from McDonald’s loyalty program and received an extensive, personalized report that algorithmically predicts my next purchase.
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theverge.com
How big is your McDonald’s file?
McDonald’s reportedly responded to a data request from Wired’s Reece Rogers with a 515-page file detailing his loyalty program data, like transactions and loyalty points. The…
