Google’s new Pixel 11 puts Gemini at center of AI phone battle with Apple

Google launches Pixel 11 with Gemini at the centre

Google launched Pixel 11 with Gemini embedded in Android OS, weeks before Apple's Siri rebuild. Memory shortage raised component costs 5× ($2.80→$12/GB), forcing price increases. For IT managers: AI-native OS is table-stakes; budgets spike; Apple's scale threatens Google's first-mover advantage.