Google’s Pixel 11 series phones—the Pixel 11, Pixel 11 Pro and 11 Pro XL, and the Pixel 11 Pro Fold—are officially here. Weaved between the minor updates to the design, cameras, and performance is a whole lot of AI. The higher-end 11 Pro models have a new flash that can glow in multiple colors when Google’s AI chatbot, Gemini, is talking or to indicate when it’s “thinking.” Shoving Gemini and AI (with more proactive suggestions) in more places until the Pixel phones become AI-first phones is Google’s game—one it’s been playing for a few years at this point. It explains why the Pixel hardware design has mostly remained the same since the Pixel 9 series. That’s not necessarily a bad thing; the Pixel 11 lineup looks distinct compared to the latest iPhones and Samsung Galaxy phones. © Adriano Contreras / Gizmodo I’ll get to all the hardware and software improvements in a second, but first: price hikes… for some models. The Pixel 11 and 11 Pro start at $899 and $1,099, respectively. That sounds like a $100 price increase compared to the Pixel 10 and 10 Pro, but it’s actually not, because the new phones start with 256GB of storage instead of 128GB. The Pixel 11 Pro XL, however, starts at $1,299 for 256GB of storage, which is $100 more than the Pixel 10 Pro Fold was, which wasn’t offered with 128GB. The same goes for the Pixel 11 Pro Fold; it starts at $1,299 for 256GB of storage, $100 more than the previous version.