Chinese author Zhu Sixiong highlights Honghe’s rich cultural heritage, ethnic traditions and historic landmarks, inviting global travellers to discover Yunnan’s distinctive charm.

China’s Honghe region has launched a global tourism campaign showcasing its UNESCO heritage, natural attractions, cultural diversity and AI-powered virtual ambassador.

Chinese author Zhu Sixiong highlights Honghe’s rich cultural heritage, ethnic traditions and historic landmarks, inviting global travellers to discover Yunnan’s distinctive charm.