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Spotify’s New Ad-Skipping Feature Is Not Scaring Off Podcast Advertisers Yet
The platform is testing out a feature that allows paid users to skip ads on podcasts, but experts say this will likely not have any immediate impact.
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theverge.com
Spotify is testing a ‘Skip ahead’ feature to bypass podcast ads.
Podnews found evidence of the new ad-skipping function appearing “for Premium users in selected markets,” with the button appearing on screen as soon as ads, promos, or intros…
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thenextweb.com
Spotify is testing a button that lets Premium users skip podcast ads. The industry is panicking.
Spotify is testing a "skip ahead" button for Premium users that bypasses podcast ads not sold by Spotify. Podcast networks are calling it a threat to their business.
