Diageo and Asahi Holdings agreed the sale of the 65 percent stake in EABL for a consideration of $2.354 billion (Sh304.6 billion) in December 2025.

Diageo and Asahi Holdings agreed the sale of the 65 percent stake in EABL for a consideration of $2.354 billion (Sh304.6 billion) in December 2025.

In a functioning competition regime, merger remedies are not negotiated in a committee room of parliament to appease a committee chairperson.