Diageo and Asahi Holdings agreed the sale of the 65 percent stake in EABL for a consideration of $2.354 billion (Sh304.6 billion) in December 2025.
By
Edwin Mutai
Nation Media Group
Political Reporter
A parliamentary committee wants the competition watchdog to ensure that the proposed acquisition of British multinational Diageo's stake in East African Breweries PLC (EABL) by Japan's Asahi Group Holdings does not undermine market competition or prejudice the interests of local farmers, distributors, employees and consumers.
Diageo Collects a Record EABL Dividend While Its Exit Stays Frozen
Surge in Tanzania, Uganda units push EABL net profit to record Sh18.2 billion
Absa Sells Two Kenyan Insurers to Mudavadi-Linked Investment Firm
Drinks giant Diageo unveils $1bn in cost cuts to tackle slowing growth
In 2000, Diageo — which was formed in 1997 following the merger of Guinness Plc and Grand Metropolitan — acquired majority…
Kenya's Machakos High Court froze the $2.3B Diageo EABL deal on June 22, blocking Asahi's acquisition as four petitions challenge…
EABL has written to the Chief Justice seeking intervention over conflicting High Court orders surrounding the proposed Sh300…
The Asahi-Diageo transaction was supposed to be the easy case — two willing multinational parties, a company with no pending…
The Japanese brewer is expected to introduce brands to East Africa after completing the acquisition.
The brewer said a series of proceedings filed in different High Court stations had created a risk of conflicting decisions by…
