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Gen Z got into repairing and handstitching clothes first — now Levi's and Uniqlo are chasing a Patagonia-style 'brand halo' | Fortune
“There is nothing throw away about our products,” Vicki Swain, Primark’s product longevity & partnership lead, said.
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apnews.com
From Uniqlo to Zara, clothing brands try to win over Gen Z with a needle and thread
Popular clothing retailers are offering in-store repairs and hosting sewing workshops as they try to appeal to young consumers looking to save money and the planet.
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De Uniqlo a Zara, las marcas de ropa intentan conquistar a la generación Z con aguja e hilo
NUEVA YORK (AP) — Animar a los clientes a remendar la ropa gastada en lugar de comprar prendas nuevas podría parecer una estrategia de ventas contraproducente.
