Leading FMCG companies plan calibrated price increases in Q2 due to rising input costs, while resilient demand and premiumisation continue driving revenue growth.

Leading FMCG firms are planning price increases and shrinkflation this quarter. Rising commodity costs and geopolitical issues are driving these necessary adjustments. Companies…

Higher sugar, palm oil and crude-linked costs are prompting FMCG majors like Britannia, HUL, Dabur and others to protect margins