Inside Canva’s quiet experiment to stop an existential AI threat

Canva slows AI rollout as inference costs bite, Figma absorbs expenses for new tools

Canva slows AI feature rollout (revises growth from 30% to 20%); Figma absorbs inference costs without raising prices. AI inference costs don't scale like traditional SaaS margins—successful features compound expenses, forcing hard trade-offs between innovation and profitability.