Higher sugar, palm oil and crude-linked costs are prompting FMCG majors like Britannia, HUL, Dabur and others to protect margins

Britannia Industries said consumer demand strengthened in the June quarter, helping revenue rise 9.5% and profit nearly 14% year-on-year. However, rising sugar, palm oil and fuel…

BENGALURU: Britannia Industries may implement another 1.5-2% price increase next quarter, largely through “shrinkflation” in its Rs 5 and Rs 10 packs, as higher sugar, palm oil…