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Autohersteller: Spider-Man schwingt sich durch den BMW – und verärgert Fahrer
Das Unternehmen zeigt auf Bildschirmen in einigen Autos einen Videoclip, in dem der Superheld und das neue Modell vorkommen. Viele Fans sind empört. BMW will aber nicht von Werbung sprechen.
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businessinsider.com
You can't escape ads for the new Spider-Man movie — even in your BMW
Owners of newer BMW models will see an advert for "Spider-Man: Brand New Day" when they turn their cars on for the next week.
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gizmodo.com
BMW Is Playing a Spider-Man Ad on Its Dashboard Displays, and People Are Pissed
The automaker is framing it as an 'exclusive' animation tied to a broader brand partnership with the new Spider-Man movie.
