BMW owners express outrage as dashboard screens display promotional ads for the Spider-Man movie, disrupting essential vehicle functions like navigation and climate controls.
The campaign runs until August 10
Aug 05, 2026
04:27 pm
What's the storyLuxury carmaker BMW is facing backlash from its customers after a pop-up advertisement for the new Sony Pictures film Spider-Man: Brand New Day appeared on their vehicle's Control Display screens.
The campaign, which started on July 27 and will run until August 10, affects eligible BMW models made after July 2020 in over 70 countries.
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