A new infotainment animation is drawing criticism from many BMW drivers. Instead of the usual start-up screen, some customers are greeted with a promotion for

Owners of newer BMW models will see an advert for "Spider-Man: Brand New Day" when they turn their cars on for the next week.

The automaker is framing it as an 'exclusive' animation tied to a broader brand partnership with the new Spider-Man movie.

La comparsa di contenuti promozionali sui display dell'abitacolo scatena le proteste dei clienti del marchio bavarese, riaprendo il dibattito sui limiti della monetizzazione…