OpenAI, the tech giant behind ChatGPT, hosted an all-expenses-paid gathering of content creators to promote its new AI workplace tools. The backlash from followers was fierce and experts say it may just force the influencer marketing economy to figure out where it stands on artificial intelligence.

OpenAI flew influencers to a $2,000-a-night wellness resort to warm up the mood around AI. The internet called it greenwashing, and the creators took the hit.

OpenAI's luxury influencer brand trip at Wildflower Farms drew sharp backlash over AI's environmental costs, with implications for crypto and AI