The EU's AI Act has largely been associated with strict obligations for high-risk systems and big tech companies. From this month, that changes, as sweeping new transparency rules widen the net far beyond corporations to catch individual creators, freelancers and everyday users, too.

The EU AI Act is not a single regulatory switch that turned on in 2025. Its requirements are being...

The EU AI Act's transparency obligations under Article 50 take full effect on 2 August 2026, creating...