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Sony quietly prepares to bring ads to PlayStation ecosystem as game costs rise
It looks like Sony is planning to add an advertising environment on PlayStation to tackle the rising game development costs and increase revenue
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digiday.com
Sony is scaling up its Playstation advertising ambitions
Sony Interactive Entertainment is assembling a global sales team to monetize Playstation through ads.
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neowin.net
Sony quietly prepares to bring ads to PlayStation ecosystem as game costs rise
It looks like Sony is planning to add an advertising environment on PlayStation to tackle the rising game development costs and increase revenue