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PubMatic Launches Governance Architecture for Agentic Advertising on AgenticOS

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AI · summaries

morningstar.comStai leggendo3 g fa

PubMatic Launches Governance Architecture for Agentic Advertising on AgenticOS

originale

adexchanger.com5 g fa

AI Agents Are Giving Publishers A New Way To Monetize Their Data | AdExchanger

PubMatic and Optable launch agentic workflow automating programmatic audience curation from publisher first-party data; 30+ campaigns live. Agentic buying enables agencies to prove tech modernization to brands, unlocking revenue from untapped publisher data.

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Timeline cronologica

lunedì 3 agosto 2026·adexchanger.com
AI Agents Are Giving Publishers A New Way To Monetize Their Data | AdExchanger
PubMatic and Optable are using AI to help publishers turn first-party data into new ad deals and reach more buyers.
mercoledì 5 agosto 2026·morningstar.com
PubMatic Launches Governance Architecture for Agentic Advertising on AgenticOS
PubMatic Launches Governance Architecture for Agentic Advertising on AgenticOS