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How McDonald’s is hoping to win back customers with a boosted value menu
Jump to contentThank you for registeringPlease refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged inAllNewsSportCultureLifestyleA woman works in a McDonalds in Manhattan (Getty)McDonald's reported a strong second-quarter profit of $2.36billion, with revenue climbing to $7.1 billion, slightly below Wall Street estimates. US same-store sales growth slowed significantly to 0.8 per cent, compared to 2.5 per cent a year prior, while global same-store sales increased by 1.3 per cent. The company attributed the slower US growth to increased consumer caution regarding spending and high petrol prices impacting lower-income Americans. In response, McDonald's has adjusted its menu and introduced value meals, such as the McValue menu with items priced at $3 or less, to attract customers. Skye Anderson has been appointed as the new president of McDonald's USA, with CEO Chris Kempczinski stating a focus on improving performance in the company's largest market. In fullMcDonald’s fights to win back customers with cheaper food and a new bossMore bulletinsThank you for registeringPlease refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in
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cnbc.com
McDonald's earnings beat estimates, chain announces new U.S. head to accelerate growth
McDonald's stock has fallen more than 11% this year, dragging its market cap down to roughly $191 billion.
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apnews.com
McDonald's posts strong second quarter profit, names new chief of US operations
McDonald’s posted a strong profit in its second quarter and named a new chief of U.S. operations as sales in the U.S. continue to be impacted by Americans’ cautious spending.
