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IT midcaps lead outcome-based pricing pivot as AI adoption grows - The Economic Times

Mid-sized IT players monetise automated workflows while tier-1 giants battle inertia

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economictimes.indiatimes.comStai leggendo1 g fa

IT midcaps lead outcome-based pricing pivot as AI adoption grows - The Economic Times

Mid-sized IT players monetise automated workflows while tier-1 giants battle inertia

originale

thehindubusinessline.com1 g fa

India’s IT firms turn to smaller deals to protect margins amid AI-led shift

HCL and peers shift toward $1–20M deals (HCL added 91 YoY clients) as mega-contracts stall amid market compression. Clients freeze large-transformation budgets; IT vendors now compete on pilots proving ROI—enabling higher margins via outcome-based pricing.

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martedì 4 agosto 2026·economictimes.indiatimes.com
IT midcaps lead outcome-based pricing pivot as AI adoption grows - The Economic Times
Mid-sized IT players monetise automated workflows while tier-1 giants battle inertia
martedì 4 agosto 2026·thehindubusinessline.com
India’s IT firms turn to smaller deals to protect margins amid AI-led shift
India's IT firms shift focus to smaller deals to safeguard margins and adapt to evolving client demands amid AI advancements.