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AI Agents Are Giving Publishers A New Way To Monetize Their Data | AdExchanger

PubMatic and Optable are using AI to help publishers turn first-party data into new ad deals and reach more buyers.

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axios.com

adexchanger.com

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adexchanger.comStai leggendo20 h fa

AI Agents Are Giving Publishers A New Way To Monetize Their Data | AdExchanger

PubMatic and Optable launch agentic workflow automating programmatic audience curation from publisher first-party data; 30+ campaigns live. Agentic buying enables agencies to prove tech modernization to brands, unlocking revenue from untapped publisher data.

originale

axios.com2 g fa

Agentic AI automates advertising campaigns

Marketers are now supervisors, instead of hands-on operators.

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Timeline cronologica

sabato 1 agosto 2026·axios.com
Agentic AI automates advertising campaigns
Marketers are now supervisors, instead of hands-on operators.
lunedì 3 agosto 2026·adexchanger.com
AI Agents Are Giving Publishers A New Way To Monetize Their Data | AdExchanger
PubMatic and Optable are using AI to help publishers turn first-party data into new ad deals and reach more buyers.