Despite China's 996 culture, DeepSeek founder Liang Wenfeng says his workers don't do overtime or even have KPIs: ‘No one manages them’ | Fortune

DeepSeek founder Liang Wenfeng rejects KPIs, overtime culture as AI lab hits $60 billion valuation

DeepSeek hit $60B in three years with 160 employees by developing competitive AI at lower training costs. The lean approach challenges the view that AI dominance requires massive compute and headcount, reshaping competitive strategy to emphasize R&D efficiency over infrastructure scale.