Apple faces memory crunch, testing Tim Cook's supply chain skills

Apple CEO Tim Cook says the company is fighting 'a hundred-year flood' on memory pricing — expects to pay…

Apple's June gross margin (48.1% adjusted) fell entirely to memory costs; September pricing will hit even harder. With only three DRAM suppliers tightening capacity and raising prices 13-18%, even Apple's scale can't secure better terms—signaling margin pressure across the industry and potential hardware budget impacts for enterprises.