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The World Cup's VAR fights are a preview of every company's AI rollout problem | Fortune

America fell in love with soccer just as it awakened to the infuriating VAR system. The same dynamic is playing out inside every boardroom.

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The World Cup's VAR fights are a preview of every company's AI rollout problem | Fortune

VAR created disputes over process and trust despite promising better tech-driven decisions—a case study in AI adoption challenges. AI excels at measurement (offside), not judgment (foul?); subjectivity shifts to system rules; trust depends on fairness, not accuracy.

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theconversation.com4 g fa

What video review controversies in sports reveal about AI and human decision-making

VAR shifted disputes from referee judgment to system governance, despite better video data. For AI adoption: higher accuracy doesn't guarantee trust; subjectivity migrates to governance rules; high expectations erode confidence when ambiguity remains.

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The World Cup's VAR fights are a preview of every company's AI rollout problem | Fortune

What video review controversies in sports reveal about AI and human decision-making

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What video review controversies in sports reveal about AI and human decision-making

The World Cup's VAR fights are a preview of every company's AI rollout problem | Fortune