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UK's IG Group agrees to buy sports gaming firm Underdog for up to $1.3 billion

July 30 : Britain's IG Group said on Thursday it has agreed to acquire U.S. daily fantasy sports and prediction markets operator Underdog for up to $1.3 billion, in a deal that would strengthen its position in the fast-growing U.S. retail trading market.The deal includes an upfront consideration based on an e

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UK's IG Group agrees to buy sports gaming firm Underdog for up to $1.3 billion

IG Group acquires Underdog for $1.3B, strengthening U.S. position in daily fantasy and prediction markets. M&A reflects brokers' shift toward high-margin alternative trading verticals as regulatory clarity improves and retail investor demand accelerates.

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Underdog Sold to UK’s IG Group in Potential $2.15B Deal

IG Group acquires Underdog for $1.1B upfront, potentially $2.15B based on 2028-29 EBITDA. Major trading platforms consolidate around prediction markets over sports betting—a less-saturated segment now central to enterprise retail GTM and M&A strategy.

UK's IG Group agrees to buy sports gaming firm Underdog for up to $1.3 billion

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UK's IG Group agrees to buy sports gaming firm Underdog for up to $1.3 billion

Underdog Sold to UK’s IG Group in Potential $2.15B Deal

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UK's IG Group agrees to buy sports gaming firm Underdog for up to $1.3 billion

UK's IG Group bets big on US prediction markets with $1.3 billion Underdog deal

Underdog’s $1.3B Sale Agreement Reveals New Details About Company

Underdog’s $1.3B Sale Agreement Reveals New Details About Company

Underdog Sold to UK’s IG Group in Potential $2.15B Deal

Adam Schefter Among Investors to Cash In on Underdog Sale