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Banks Are Rushing to Grab College Sports’ Newest Ad Space
Banks are rushing to claim the newest ad space in college sports. Here's why SoFi, JPMorgan Chase and others are looking at jersey patches.
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si.com
Notre Dame Adds Jersey Patches: Why It’s a Vital Next Step in College Sports
The Fighting Irish’s record SoFi partnership won’t diminish one of college sports’ iconic brands, but it shows even tradition-rich programs must evolve.
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nytimes.com
Notre Dame announces jersey patch deal with SoFi worth $18-20 million per year: Source
The move will bring the school $18-20 million annually, supplanting Ohio State as the largest known agreement of its kind in college sports.
