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Meta’s AI algorithm is keeping us on Instagram.
In Meta’s latest earnings call, Mark Zuckerberg said that time spent on Instagram globally this quarter has increased by “double digits year-over-year,” largely driven by improvements to its AI-powered recommendations algorithm that keep people hooked. The proclamation comes amid concerns (and legal battles) around Instagram’s “addictive” design. [Link: Your screentime on Instagram is growing thanks to Meta's AI push | https://www.businessinsider.com/screentime-on-instagram-is-growing-meta-personalization-ai-push-2026-7 | Business Insider]
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businessinsider.com
Your screentime on Instagram is growing thanks to Meta's AI push
Mark Zuckerberg said that Instagram recommendations are "becoming more personalized" due to AI, which has led to increased time spent on the app.
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thenextweb.com
Meta says its AI is making you spend more time on Instagram
Time on Instagram grew by double digits last quarter, Meta says, driven by more personalised AI recommendations, even as it faces lawsuits over that design.
