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India to get standardised apparel sizing as govt moves towards uniform clothing measurements
India is set to implement a universal sizing framework for apparel, introducing well-known labels such as S, M, and L. This initiative is designed to streamline the shopping experience for consumers across the nation. Grounded in comprehensive anthropometric research focused on Indian physique, the framework aims to enhance fit consistency and curb disparities among brands.
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economictimes.indiatimes.com
India to get standardised apparel sizing as govt moves towards uniform clothing measurements
India is set to implement a universal sizing framework for apparel, introducing well-known labels such as S, M, and L. This initiative is designed to streamline the shopping…
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thehindubusinessline.com
Indian national size framework for apparel expected to simplify consumer purchase decision, reduce burden of online returns
The Indian national sizing framework aims to simplify online shopping by standardizing apparel sizes, reducing returns while allowing brand flexibility.