How the corporate greed will trample on the purity of Pele's beautiful game, if Gianni Infantino is allowed to flog off the World Cup in share lots as if it were just a pharmaceutical bloodsucker.

He's just presided over a World Cup regarded as the most commercialised in history.

The FIFA president's plans to sell the World Cup off to private investors has provoked widespread condemnation but the European governing body might want to take a long hard look…