US President Donald Trump received the Fifa Peace Prize from Fifa President Gianni Infantino ahead 2026 World Cup. Reports linking Trump’s son-in-law Jared Kushner to a commercial rights deal involving the World Cup raises damning questions.
Football has long since surrendered its innocence to the highest bidder, but even by the low standards of modern sports governance, Fifa’s latest money-grabbing gambit is breath-taking.
Reports that football's global governing body is actively considering selling off the commercial rights to the Fifa World Cup is more than just crossing a line … it’s downright absurd and stinks to high hell.
The World Cup is not merely a corporate asset to be asset-stripped, leveraged, and handed over to private equity consortiums; it is the holy grail of the beautiful game. For Gianni Infantino to treat the crown jewel of world football like a distressed tech start-up up for auction is completely unacceptable.
What makes this proposed sell-off infinitely more sinister is the web of political and financial interests lingering in the background. Reports linking Jared Kushner, US president Donald Trump’s son-in-law, to investment entities exploring involvement in the deal raise immediately damning questions.
