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World Cup sponsors could pay price if Infantino's Fifa sell-off goes ahead
Fifa’s sell-off of commercial rights could mean World Cup sponsors paying more or getting less for their money, experts have warned.
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forbes.com
FIFA Blasted Over Planned Sale Of World Cup Stakes
FIFA confirmed plans to raise $4.2 billion for a new entity controlling the nonprofit’s “commercial and event operations” at a $20 billion equity valuation.
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npr.org
FIFA has a new plan to raise billions of dollars: Selling stakes in the World Cup
FIFA has a complex plan to sell chunks of its commercial rights to the World Cup to minority investors, including a firm run by Joshua Kushner, the brother of Jared Kushner.
